What Social Media Marketers Need To Know for 2025

Will TikTok remain available in the U.S.? Can X (formerly Twitter) survive its troubles? And how will generative artificial intelligence (AI) rewrite the ecosystem? Buckle in for a topsy-turvy year in social media as these and other burning questions remain at the forefront in the months ahead.  

With that in mind, Social Media Today has gathered recent articles that take an in-depth look at the most important developments marketers need to keep an eye on in 2025. From assessing the likelihood that users will migrate en masse from one platform and land on another to exploring how social commerce could gain traction, we hope this content provides marketers with a useful playbook as the year’s strategies take shape.