Snapchat Shares Insights Into India’s Gen Z Audience

Snapchat has published a new report on the spending power of Gen Z in India, which digs into how Gen Z users approach various aspects, and how brands can reach them on their wavelength.

The 64-page report, created in partnership with Boston Consulting Group (BCG), provides a heap of insights into young Indian consumers, though many of the notes are likely reflective of Gen Z more broadly, and how their shopping and engagement behaviors are shifting.

You can download the full report here, but in this post, we’ll take a look at some of the key notes.

First off, the report shows that Gen Z in India is now the largest generational group:

And that’s also reflected in Gen Z’s spending power, which is expected to rise significantly in the next few years:

The report also looks at where Gen Z are spending, with vertical insights to guide your planning:

The guide then looks at how Gen Z are influenced, including the social platforms that they use.

And Snap, as you might expect, is a key connector here:

“With 90% of its daily active users aged 13-34, Snapchat is the undisputed voice of young people in India.”

The report also provides insight into the motivations of Gen Z, and how brands can connect with these key traits:

Which includes specific advice for marketers as to how to align with these aspects:

It’s an interesting overview of Gen Z in India, which, as noted, largely reflects the status of Gen Z beyond India alone. Though there are also various region-specific insights, and if you’re looking to reach the Indian market, this is a must-read.

You can download the full Snapchat/Boston Consulting Gen Z guide here.