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So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it…

First published on Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing…

One of the key themes emerging from the latest round of earnings reports from social media companies has…

Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options,…

With kids heading back to school, Snapchat has announced some new resources to help teachers both understand the…

Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app,…

Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required…

What’s the strength of AR campaigns, and should you be looking to build your own AR experiences to…

With regulators in various regions looking to implement age limits on social media access in order to minimize…

Snapchat has published a new report on the spending power of Gen Z in India, which digs into…